Today at Apple


  • Branding
  • Graphic Design
  • Art Direction
  • Production Design

Today at Apple

The Platform:

Learn, create, and be inspired in hands-on sessions at your Apple Store. Today at Apple, the in-store educational and community-driven programming platform shifted the retail experience from a tech driven genius bar to a “town square” celebrating creativity through High Profile Sessions with local artists, programmers, and musicians. Creating the space and opportunity to make learning and sharing a central part of the in-store experience—one that is engaging, important and collaborative, for novices and pros alike—is vital in order to humanize technology and inspire customers.


I assisted in designing and building out assets for in-store and dot com touch points / experiences.  Each session required a video wall, forum displays and in store screens, while also delivering to the online experience.

In-Store and dot com high profile sessions

barry mcGee Session Today at Apple
barry mcGee Session Today at Apple