Nike Bowerman Footwear Lab

OBJECTIVE:

Focus the narrative framework for the Bowerman Innovation Lab, uniting architecture and brand design to prove a cohesive user journey that merges past  with future expressions of Nike’s spirit of innovation.

DESIGN CONSIDERATIONS:

Bowerman’s likeness grounds the story of innovation with a layered, technical graphic treatment to provide energy and motion.

Transitional Waffle patterns suggest the ongoing evolution of innovation.

Blackout central volume with tonal patterns and pops of color relating to adjacent color stories.