XRAY.FM

BRAND WISDOM:

Community Radio is for Everyone

CORE BRAND TENETS:

Portland community radio station XRAY.FM wanted build a culturally relevant center for ideas, music, and creativity in service of a more open media and a more just community. We don’t rely on an algorithm to program merely what you already like — we know your smartphone can do that.

THE ASK:

XRAY.FM wanted to explore updating a brand kit, including stickers, patches, t-shirts, letterhead. I wanted to have some fun with concept. Their music is delivered by 80+ of Portland’s own DJs, respected promoters and record label owners, lauded local musicians, and biggest music geeks.  With a wide variety of listeners and DJs Portland finally has radio that reflects the voices of the city.
xray.fm