Nike NA Brand
Year
2016
Deliverables
- Branding
- Art Direction
- Strategy
- Graphic Design
- Typography
Nike Lacrosse
BRAND WISDOM:
Nike lacrosse pillars: Irreverence, Revolution, Reimagine
CORE BRAND TENETS:
We are single-minded in our drive.
On defense we are oppressively constant.
Merciless. Ruthless.
On offense we press, we dodge, we roll, and we ride.
We’ll outlast, outsmart and outwork our competition.
We never quit.
We never back-down.
We let our game do the talking, because we know no one can beat us.
THE ASK:
Modernize the visual center of lacrosse. To create the future of lacrosse, to push the game forward, not in attitude and experiences, but in what the consumer ever thought was possible.Concept development, research, graphic design, and production support for brand experience and visual direction across all end-in-mind consumer touch-points.Design/build of activation spaces or bespoke product experiences and disruptive out-of-home strategy.
