TED Countdown
Count Us In
Year
2020
Deliverables
- Branding
- Art Direction
- Strategy
- Graphic Design
- Social
Count Us In
BRAND INITIATIVE:
On October 10, 2020, TEDx COUNTDOWN hosted a virtual event to hear from leading thinkers and doers about what a healthy, abundant, zero-emission future can look like; stirring examples of real progress underway; and powerful reasons why this post-crisis moment is the time to act.
Goal: To build a better future by cutting greenhouse gas emissions in half by 2030 in the race to a zero-carbon world – a world that is safer, cleaner and fairer for everyone.
Every organization, company, city and nation and citizens everywhere are invited to collaborate with Countdown and take action on climate. It is a movement open to everyone – and everyone has a vital role to play.
Count Us In:
Goal: INSPIRE 1 BILLION PEOPLE to significantly reduce their carbon pollution
and challenge leaders to act boldly to deliver global systems change.
Count Us In is a community of people and organizations taking practical steps to protect what they love from climate change before it is too late.
PROTECT WHAT YOU LOVE
Climate change is real. But we can still act to protect the people and places we love before it’s too late.
MAKE CHANGES THAT MATTER
Count Us In is a simple and effective way for people to reduce their carbon pollution and persuade others to do the same.
ADD UP TO SOMETHING BIGGER
We’re building the world’s largest community of people taking action via a platform that aggregates.
Instagram Timeline
Weeks 5-6
Further UGC Engagment, partnerships, quotes from champions, brand film and Co2 emmisions, reduce waste, Imapct 101 facts.
Weeks 3-4
Share highly engaged UGC from people all over the world taking practical steps to protect what they love from climate change before it’s too late.
Launch – Weeks 1-2
Introduce the Take 16 Steps as IG stickers to initiate engagement and persuade others to do the same. Also, Promote Make Changes That Matter and Protect What You Love core messaging.
Pre-Launch
On 10.10.2020, TEDx Countdown launched globally with a virtual event and over 600 TEDx Countdown events around the world. Brand introduction, film.