Woody Mac Underwear
Client
Woody Mac Underwear
Year

2105

Deliverables
  • Branding
  • Graphic Design
  • Art Direction

Woody Mac Underwear

BRAND WISDOM:

Never Half-Ass Two Things. Whole-Ass One Thing.CORE BRAND TENETS:
We will create a brand that is synonymous with innovation, boldness, confidence, affable, high performance, comfort, athleticism, relaxed, effortless, durable, all with a timeless sense of humor.

THE WOODY MAC CREED:

Woody Mac is a walking, talking human handshake of respect. Conceived from the loins of line drills and hustle, there is no next week or next year. There are only the next few hours. From frozen tundra to red clay, Woody Mac has the trophy filled wet bar as proof of his from-birth dominance. He knows he’s good because he told you. There are no weak stitches in his game. Peak performances f rom the competition and his gear are his only requirements. He’ll dress you down and dress you back up for the pinnacle performance of your life. Whether you’re a grower or a shower, Woody Mac, we got your sac.