Deliverables
- Branding
- Strategy
- Graphic Design
- Environmental Design
Nike Yi Building
YI JIANLIAN:
Serving the Chinese national team for almost two decades, Yi defines his journey of patient determination, from a fearless youngster deeply influenced by the past generation to a leading lionhearted icon influencing the next generation.
As a leader, while facing unpredictability, Yi’s tenacity and winning spirit help him and drive the team to keep moving forward.
As a player known for his sense of mission, Yi always places the team before the individual and leads by example, striving for success.
He has built a historical on-court legacy, yet off the court dedicates his efforts to enabling the next generation to achieve greatness through sport of Basketball.
This is a place where connection and innovation are valued. It feels like there is an invitation to participate in building the future of Nike.
BRAND PILLARS:
CONNECT TO THE GLOBAL BASKETBALL STORY
CONNECT WITH THE SPIRIT OF BASKETBALL IN CHINA
CONNECT TO ATHLETES THROUGH YI AS THE AMBASSADOR
NIKE’S LONG HISTORY WITH BASKETBALL
STREET MEETS COURT
TECH INNOVATION
40+ YEARS OF NIKE IN CHINA
THE JOY OF SPORT
LOCAL INFLUENCES
THE SPIRIT OF BASKETBALL EXEMPLIFIED BY YI
INSPIRING GREATNESS
PASSING THE TORCH
Yi Building: Entry
DESIGN CONSIDERATIONS: Sculpture, Wall graphics, Regrind carpet, posters
Yi Building: North Stairwell Sculpture
DESIGN CONSIDERATIONS: Sculpture, Wall graphics, Regrind carpet, posters
