Columbia Sportswear
Client
Columbia Sportswear
Year

2016

Deliverables
  • Branding
  • Graphic Design
  • Art Direction
  • Typography

Columbia Sportswear

BRAND WISDOM:

No-nonsense apparel and footwear to keep you WARM, DRY, COOL and PROTECTED no matter what. TESTED TOUGH.

CORE BRAND TENETS:

Columbia Sportswear Company has been making gear so that Pacific Northwesterners and the world can enjoy the outdoors for more than 70 years.

THE ASK:

The creative team at North Agency asked me to help design the Montrail summer 2017 campaign. Montrail has been making award-winning footwear since 1982, and partnering with Columbia since 2006. Now Columbia’s relentless pioneering spirit merges with Montrail’s iconic fit, construction and technologies, ushering in a new era of world class trail running gear.